@misc{Ross_Douglas_K._The_2012, author={Ross, Douglas K. and Allen, Christine R.}, copyright={Wyższa Szkoła Bankowa w Poznaniu}, address={Poznań}, howpublished={online}, year={2012}, publisher={Wydawnictwo Wyższej Szkoły Bankowej w Poznaniu}, title={The Art of Marketing. Using Art Installations to Enhance Brand Image}, type={artykuł}, keywords={branding, alternative marketing strategy, marketing and art, attitude shift, brand attitude, branding higher education}, }