@misc{Agnieszka_Chęś_Longchamp,
 author={Agnieszka Chęś},
 howpublished={online},
 publisher={Uniwerstytet WSB Merito Toruń},
 language={eng},
 type={case study},
 title={Longchamp le pliage an iconic tote bag},
 keywords={brand management, luxury brand, marketing management, French brand, family business, international business, customer behavior},
}