@misc{Rak_Mateusz_The_2015, author={Rak, Mateusz}, address={Wrocław}, howpublished={online}, year={2015}, publisher={Wyższa Szkoła Bankowa we Wrocławiu}, language={eng}, title={The brand and corporate mission for the perspective of corporate social responsibility}, type={czasopismo}, keywords={CSR, Corporate Social Responsibility, brand}, }